Learn the exact strategies we've used to raise millions of dollars on Kickstarter.

How We Work “Deeply” for Our Clients

The landscape of Deep Work is pretty unknown. What is it? How does it work? Does everyone use it? It seems to be a department that not a lot of people take the time to understand or really even know about. 

Basically, in a nutshell, Deep Work is the ability to focus without distraction on a cognitively demanding task. It’s a skill that allows you to master complicated information and produce focused, better quality results in less time. 

Here at Funded Today, we thrive on Deep Work. Crowdfunding is a fast-paced business, and we’re in the center. We only have weeks (and sometimes only days!) to get all the information and work we need into your project to make it as successful as possible. This requires pretty steady focus. Deep Work, right? Right.

Concentrating Deeply

So how exactly does this pertain to you?

We’ll be the first to admit that we work a little differently than most of the companies out there. It might not be something you’ve ever seen before. We all communicate via Skype. We embrace video conferences and audio calls. Albeit untraditional, we are experts in our fields for a reason. As you come onboard to work with us, there are a few things we want you to know!

  • We hear you. Every team member here at Funded Today has his or her own role. Whether it’s brainstorming and creating new ad sets to promote your campaign, creating new press pitches, or designing your page, we are constantly working to create the BEST possible outcome for you and your project. We need to be in that state of Deep Work to truly exhaust all options. 99% of the time, we will hop in with an update once the work for the day is done or before we get started. This is so we can be sure we’ve evaluated all options and chosen the best one, or so we can answer any of your questions before we begin. Once we update you, that would be the best time to chime in with questions as your campaign will be fresh in our minds. We always make an effort to get to your questions ASAP.   At Funded Today, we believe in “batching.” Essentially, batching means that we like to group specific and similar tasks such that we can do them all together, all at one time. This also allows us to focus the most amount of time and attention on the more deep thinking-related tasks related to marketing your campaign. By batching, we’re able to give you good, thorough updates, and then we’re immediately able to transition back into the Deep Work required to give your campaign the best chance to succeed. This is particularly and especially necessary and true for our Creative Team (Page Design and Video Creation) and our Paid Media Specialists. So, please realize that when they are not giving you a daily update, 9 times out of 10, they are focused on creating the best possible crowdfunding page or video or hard at work devising marketing strategies to help your project succeed.
  • This process does take time. Let’s talk Paid Media and ads, for example. Every Paid Media Specialist creates multiple creatives and tests new audiences for your campaign during our Product Validation and Due Diligence Period. They have to consider things like click through rates, engagement, scalability of the audiences they are experimenting with, and more. When we’re in crunch time and your campaign is live, we try to get as much done in as little time as possible. Batching helps us be efficient, of course. However, our process cannot be rushed. 
  • Your campaign is unique. What may have worked for one campaign may not work for yours. We want to exhaust every possibility and travel down every avenue to success! 

Oh and one last thing. We’re stoked to work with you! Let’s get started!

Focusing Intensely

P. S. We really resonate with the idea of Deep Work and every single team member at Funded Today embraces giving your campaign the best possible chance to succeed. So, to learn more about what we believe and for a great article and further reading on Deep Work, we highly recommend this wonderful article written by Paul Graham about “Makers’ vs. Managers’ Schedules.”