How do you know what is worth fixing in your kickstarter video? What should just be left alone? I’ve personally seen companies who feel that their Kickstarter or Indiegogo campaign would just do better if they made their video slightly better.Sometimes changing the video will help, like the ... Continue Reading
Did you know that besides having a great product, the number one factor that can make or break your campaign is your video?Yes, there are a lot of tips and tricks you can use to improve the likelihood of your crowdfunding success. Still, a captivating video is the most powerful element. Here are ... Continue Reading
Which Kickstarter Video Company Should You Hire? Promoshin? Another Company?First, before reviewing Promoshin as a crowdfunding video company, I should share the basis for my review. As someone who has worked for years in entertainment and currently makes crowdfunding videos for a living, I love ... Continue Reading
Which Animal Does or Will Your Kickstarter Resemble?Over a year ago, we compared crowdfunding campaigns to the cosmos. Since then, we at Funded Today have had countless Clients tell us, “I think I’m a shooting star,” or, “I want to be a supernova,” or even, “I’m a black hole! What do I do?”O... Continue Reading
The 7 P’s For Crowdfunding SuccessThe idea of crowdfunding has been around for a while. However, crowdfunding as we know it today, via platforms such as IndieGoGo (started in 2008) and Kickstarter (started in 2009), is quite new.And yes, the idea of participating in something so cutting-edge and ... Continue Reading
It is said that imitation is the sincerest form of flattery.I suppose I should be flattered then that virtually every other crowdfunding agency copies what Funded Today does.Two years ago we started using subdomain redirects on our marketing links to enable us to track all our marketing. (This is... Continue Reading
Here's a presentation I gave in Orlando, Florida, at Import Summit. Whether you've launched a crowdfunding campaign before or are thinking of launching one for the first time, watch this video and apply these principles and I can guarantee you will raise more money on your next Kickstarter o... Continue Reading
What types of projects raise the most money on Kickstarter? It’s a great question, and here are a few ways we at Funded Today analyze what’s most effective. By Category In terms of the Kickstarter categories, the top 4 categories with the most pledges as of Nov 2015 are: Games... Continue Reading
I think it’s assumed that anyone who launches a project on Kickstarter or Indiegogo wants to raise as much money as possible. But that’s not always the case. Believe it or not, some Kickstarter projects we talk with don’t want to raise any more money, after a certain level. They ma... Continue Reading
When you launch your product on Kickstarter or Indiegogo, the hope is always to raise a lot of money. The more the better. Of course. However, your crowdfunding campaign might not do as well as you’d hope. Consumers may not buy your product in droves, and you might not hit your crowdfunding ... Continue Reading
How much should you set for your Kickstarter or Indiegogo goal? After running 200+ crowdfunding projects last year, we’ve come up with a simple formula to determine how much your goal should be. Set your Kickstarter goal to be your Least Viable Goal (LVG). The LVG is the least amou... Continue Reading
In sociology, there is a phenomenon called the Matthew Effect.It’s the idea of “accumulated advantage.” The idea that the rich get richer and the poor get poorer. It’s basically says that if you are the top dog, you will stay the top dog, because you are the top dog. As an example,... Continue Reading
The success of any crowdfunding project comes down to two primary factors: The product & the marketing.Taking these two factors, and putting them on a spectrum from good to bad, gives us the Crowdfunding Success Matrix.This matrix allows you to identify the position of any crowdfunding projec... Continue Reading
A lot of people tell me, as I consult with them on their Kickstarter project: “I’m on track to raise X number of dollars, because I know I’ll have a huge spike in pledges at the end of my campaign.” I usually disagree with them. Instead of telling you why I disagree, let me show yo... Continue Reading
