A Kickstarter video without a good outline is like a body with a bunch of broken bones. It’s still a body, but it won’t get you anywhere.There have been countless campaigns on Kickstarter that have had amazing footage, yet the campaign failed. Why? They didn’t have the “bones” of the Kicksta... Continue Reading

Kickstarter tells us, “Videos are not required to launch, but projects that have compelling videos tend to succeed at a much higher rate.”This advice comes straight from Kickstarter and many still wonder if you really need a Kickstarter video to have a successful campaign.Right now, the... Continue Reading

As of now, the Kickstarter success rate is only 35%.Most of those campaigns will raise less than $10,000!Why is this the case?A failed campaign generally means that you are missing one of the 7 P’s of Crowdfunding Success. While any one of these P’s can tip the scale and wreck a ca... Continue Reading

Your exact product presented differently can be the difference between a $10,000 campaign and a $200,000+ campaign.What does this mean for your campaign? Don’t cut corners on your video and page design!We’ve seen this time and time again where a campaign has a really great product idea, yet the v... Continue Reading

The more Kickstarter video views you can get, the more pledges will go up, right?This may or may not be true, depending on many factors. if 1000 Kickstarter video views only lead to 10 pledges, that is only a 1% conversion rate. That is essentially terrible conversion. If viewers aren’t being con... Continue Reading

Now that we’ve given you the formula to creating a compelling video, here is some Kickstarter video advice that could potentially save your campaign.Kickstarter Video Advice #1: Humor isn’t often the best go-to strategy.I know it’s super tempting to use humor in your Kickstarter video. ... Continue Reading

I had a rather picturesque childhood in a tiny farming community in western Germany. But I quickly learned that I was a bit different from the other kids in town. For instance, while all the other kids played soccer, I always preferred basketball. I also enjoyed math when I was in school. These t... Continue Reading

Have you ever wondered if there is a Difference Between a Kickstarter Video and Indiegogo Video?The one and only difference between a Kickstarter and Indiegogo video is that they are on two different websites with two slightly different business models.Statistically, Kickstarter has ach... Continue Reading

Introducing, the Kickstarter Video Formula:Awesome Product+ Persuasive Script+ Clear Visuals and Audio+ You+ ???= A compelling crowdfunding videoYou may be wondering about these unknowns: “???”Well, since every campaign is going to be unique, so the video should be unique as well. Because of this... Continue Reading

The Four Essential Steps to Manufacturing Crowdfunding CampaignsBy: Nathan Resnick When you’re starting a crowdfunding project, the first step is to ensure you’ll be able to scale stems from your manufacturing. If you don’t have manufacturers who can meet the demand of your crowdfunding camp... Continue Reading

You Can Easily Add a Professional Touch To Your Kickstarter Video By Using the Right Equipment.Crystal sound, clear footage, and controlled lighting are all elements needed to add a professional touch to your Kickstarter video. Your phone by itself is not good enough to achieve the desired p... Continue Reading

Do you have a finished prototype and now you are ready to get your Kickstarter or Indiegogo campaign preparations started?Don’t forget your prototype video!Kickstarter, in particular, has two main rules when it comes to projects with prototypes to ensure that the product you are selling is real:1... Continue Reading

There is a lot that can be learned from studying award-winning crowdfunding videos.If you take a look at the most funded campaigns of all time, you can see that they all have one thing in common: A compelling video and page presentation. In fact, besides having an awesome product or idea to start... Continue Reading

Is there an Ideal Kickstarter video length that will work for every campaign?There is not a set length that will work for every Kickstarter Video. Why? The simplest way to answer this is that every campaign and product is different. Some products require more time to explain and others don’t need... Continue Reading

Are you about to design a page on Kickstarter, Indiegogo, or another crowdfunding platform? Have you asked yourself, “How do I even get started?” or “Where can I find the perfect Kickstarter page template design?” Fortunately, there are several crowdfunding creators who’ve nailed a grea... Continue Reading

Are You Struggling to Upload Your Kickstarter Video Because it Isn’t in the Right Format?Are you looking to make a Kickstarter video and want to be prepared?We have the answer, either way:Your Kickstarter video format needs to be in MOV, WMV, or MP4 in order to be uploaded to your campaign. ... Continue Reading

When to Use Humor in Your Kickstarter VideoHere’s an interesting question. Should you use humor in your Kickstarter Video? Some would say, “Yes, do whatever you feel is right in your Kickstarter video.” This advice can be deceiving and may end up hurting the success of your crowdfunding campaign.... Continue Reading

Your Kickstarter Video Script is the Most Important Piece of the Kickstarter Video Puzzle.Think of the Kickstarter Video Script as the sales pitch of your campaign. If your script is poorly written or nonexistent, it won’t matter if your Kickstarter video looks like a million bucks.Ther... Continue Reading

Are you trying to find the perfect background music for your Kickstarter campaign?Before picking your Kickstarter video background music, consider why the music is so vital to the success of your video.Regardless of the product you are selling, people will buy based on feelings. They will make a ... Continue Reading

Have you been asking yourself: How do I build out a great Indiegogo or Kickstarter page design?Having helped thousands of campaigns, and having done a lot of research ourselves on this subject, we’ve found that most helpful blogs focus mostly on the crowdfunding video and little on the Kickstarte... Continue Reading

How Much Will a Kickstarter Video Cost?There are probably more Kickstarter video production companies than we can count. So which one has the best pricing? Which one has the best quality?You may have asked yourself these questions already, and so have we. Because your video is the number one fact... Continue Reading

How do you know what is worth fixing in your Kickstarter video?  What should just be left alone? I’ve personally seen companies who feel that their Kickstarter or Indiegogo campaign would just do better if they made their video slightly better.Sometimes changing the video will help, lik... Continue Reading

Did you know that besides having a great product, the number one factor that can make or break your campaign is your video?Yes, there are a lot of tips and tricks you can use to improve the likelihood of your crowdfunding success. Still, a captivating video is the most powerful element. Here are ... Continue Reading

Which Kickstarter Video Company Should You Hire? Promoshin? Another Company?First, before reviewing Promoshin as a crowdfunding video company, I should share the basis for my review. As someone who has worked for years in entertainment and currently makes crowdfunding videos for a living, I love ... Continue Reading

Which Animal Does or Will Your Kickstarter Resemble?Over a year ago, we compared crowdfunding campaigns to the cosmos. Since then, we at Funded Today have had countless Clients tell us, “I think I’m a shooting star,” or, “I want to be a supernova,” or even, “I’m a black hole! What do I do?”O... Continue Reading

The 7 P’s For Crowdfunding SuccessThe idea of crowdfunding has been around for a while. However, crowdfunding as we know it today, via platforms such as IndieGoGo (started in 2008) and Kickstarter (started in 2009), is quite new.And yes, the idea of participating in something so cutting-edge and ... Continue Reading

It is said that imitation is the sincerest form of flattery.I suppose I should be flattered then that virtually every other crowdfunding agency copies what Funded Today does.Two years ago we started using subdomain redirects on our marketing links to enable us to track all our marketing. (This is... Continue Reading

Here's a presentation I gave in Orlando, Florida, at Import Summit. Whether you've launched a crowdfunding campaign before or are thinking of launching one for the first time, watch this video and apply these principles and I can guarantee you will raise more money on your next Kickstarter o... Continue Reading

What types of projects raise the most money on Kickstarter? It’s a great question, and here are a few ways we at Funded Today analyze what’s most effective. By Category In terms of the Kickstarter categories, the top 4 categories with the most pledges as of Nov 2015 are: Games... Continue Reading

I think it’s assumed that anyone who launches a project on Kickstarter or Indiegogo wants to raise as much money as possible. But that’s not always the case. Believe it or not, some Kickstarter projects we talk with don’t want to raise any more money, after a certain level. They ma... Continue Reading

When you launch your product on Kickstarter or Indiegogo, the hope is always to raise a lot of money. The more the better. Of course. However, your crowdfunding campaign might not do as well as you’d hope. Consumers may not buy your product in droves, and you might not hit your crowdfunding ... Continue Reading

How much should you set for your Kickstarter or Indiegogo goal? After running 200+ crowdfunding projects last year, we’ve come up with a simple formula to determine how much your goal should be. Set your Kickstarter goal to be your Least Viable Goal (LVG). The LVG is the least amou... Continue Reading

In sociology, there is a phenomenon called the Matthew Effect.It’s the idea of “accumulated advantage.” The idea that the rich get richer and the poor get poorer. It’s basically says that if you are the top dog, you will stay the top dog, because you are the top dog. As an example,... Continue Reading

The success of any crowdfunding project comes down to two primary factors: The product & the marketing.Taking these two factors, and putting them on a spectrum from good to bad, gives us the Crowdfunding Success Matrix.This matrix allows you to identify the position of any crowdfunding projec... Continue Reading

A lot of people tell me, as I consult with them on their Kickstarter project: “I’m on track to raise X number of dollars, because I know I’ll have a huge spike in pledges at the end of my campaign.” I usually disagree with them. Instead of telling you why I disagree, let me show yo... Continue Reading