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You Know You're Good When Everyone Copies You

By Thomas Alvord

It is said that imitation is the sincerest form of flattery.I suppose I should be flattered then that virtually every other crowdfunding agency copies what Funded Today does.Two years ago we started using subdomain redirects on our marketing links to enable us to track all our marketing. (This is... Continue Reading


Jellop Kickstarter Review - Should You Hire Jellop?

By Thomas Alvord

The following is an in-depth review of Jellop Kickstarter Marketing. Jellop is an online Kickstarter marketing agency. Jellop helps Kickstarter creators raise more money for their Kickstarter campaigns by running online ads. This review will help you weigh the pros and cons of hiring Jellop for y... Continue Reading


10 Proven Techniques For Raising Big Money Through Crowdfunding - Import Summit Presentation

By Zach Smith

Here's a presentation I gave in Orlando, Florida, at Import Summit. Whether you've launched a crowdfunding campaign before or are thinking of launching one for the first time, watch this video and apply these principles and I can guarantee you will raise more money on your next Kickstarter o... Continue Reading


What Kinds Of Projects Is Kickstarter Most Effective At Funding? Why?

By Thomas Alvord

What types of projects raise the most money on Kickstarter? It’s a great question, and here are a few ways we at Funded Today analyze what’s most effective. By Category In terms of the Kickstarter categories, the top 4 categories with the most pledges as of Nov 2015 are: Games... Continue Reading


Why You Should Raise As Much Money As Possible While Your Kickstarter Campaign Is Live

By Thomas Alvord

I think it’s assumed that anyone who launches a project on Kickstarter or Indiegogo wants to raise as much money as possible. But that’s not always the case. Believe it or not, some Kickstarter projects we talk with don’t want to raise any more money, after a certain level. They ma... Continue Reading


Your Crowdfunding Campaign Might Fail. And That’s Okay. Here’s Why.

By Thomas Alvord

When you launch your product on Kickstarter or Indiegogo, the hope is always to raise a lot of money. The more the better. Of course. However, your crowdfunding campaign might not do as well as you’d hope. Consumers may not buy your product in droves, and you might not hit your crowdfunding ... Continue Reading


What Amount Should I Set For My Kickstarter Goal?

By Thomas Alvord

How much should you set for your Kickstarter or Indiegogo goal? After running 200+ crowdfunding projects last year, we’ve come up with a simple formula to determine how much your goal should be. Set your Kickstarter goal to be your Least Viable Goal (LVG). The LVG is the least amou... Continue Reading


How To Raise $3 Million On Kickstarter, In 3 Days. Guaranteed.

By Thomas Alvord

In sociology, there is a phenomenon called the Matthew Effect.It’s the idea of “accumulated advantage.” The idea that the rich get richer and the poor get poorer. It’s basically says that if you are the top dog, you will stay the top dog, because you are the top dog. As an example,... Continue Reading


The Crowdfunding Success Matrix

By Zach Smith

The success of any crowdfunding project comes down to two primary factors: The product & the marketing.Taking these two factors, and putting them on a spectrum from good to bad, gives us the Crowdfunding Success Matrix.This matrix allows you to identify the position of any crowdfunding projec... Continue Reading


The Myth of the Kickstarter ‘Spike At The End’

By Thomas Alvord

A lot of people tell me, as I consult with them on their Kickstarter project: “I’m on track to raise X number of dollars, because I know I’ll have a huge spike in pledges at the end of my campaign.” I usually disagree with them. Instead of telling you why I disagree, let me show yo... Continue Reading