At its most basic level, Kickstarter helps backers to finance creators who want to implement innovative new projects. Running a successful rewards-based crowdfunding campaign involves a number of steps. Please keep reading for details about them… The Fundamentals: Benefits-and-Costs P... Continue Reading
Kickstarter and Indiegogo are both rewards-based crowdfunding websites. Please keep reading for further details… What Is Crowdfunding? Crowdfunding is a timeless form of fundraising that involves soliciting large numbers of small pledges, rather than small numbers of larg... Continue Reading
If you’ve been preparing to run a rewards-based crowdfunding campaign, or if you’ve already launched one, and if you’re considering hiring an agency to help you with it, then this blog entry is for you! Crowdfunding can be both complex and challenging, but so much easier wi... Continue Reading
Based upon our experience working with thousands of crowdfunding campaigns on Kickstarter and/or Indiegogo, here are some basic tips for effectively handling the fulfillment phase of your crowdfunding campaign… You did it!!! You ran a crowdfunding campaign, you surpassed your fundrais... Continue Reading
Based upon our experience working with thousands of crowdfunding campaigns on Kickstarter and/or Indiegogo, here are some basic tips for effectively handling an involuntary suspension of your crowdfunding campaign, as well as re-launching crowdfunding campaigns in general… A crowdfund... Continue Reading
Based upon our experience working with thousands of crowdfunding campaigns on Kickstarter and/or Indiegogo, here are some basic tips for providing effective customer service to your crowdfunding campaign backers… For this blog entry, we’ll (1) start by considering why customer s... Continue Reading
Your crowdfunding success is diminished without cross-promotions! Here's why and how to arrange them effectively… Crowdfunding platforms such as Kickstarter and Indiegogo have helped campaigners to raise millions—but not without the marketing efforts from agencies such ... Continue Reading
How do you get the word out about your crowdfunding project? Family and friends can give you a first push—but even the most connected, popular creator will eventually run out of people they know. What’s next? Well, you will need to start converting people who don’t know you a... Continue Reading
Based upon our experience working with thousands of crowdfunding campaigns on Kickstarter and/or Indiegogo, here are some basic tips for using Google Analytics effectively in marketing your crowdfunding campaign… Why Use Google Analytics? As we stated in our previous blog entr... Continue Reading
Based upon our experience working with thousands of crowdfunding campaigns on Kickstarter and/or Indiegogo, here are some basic tips for configuring Google Analytics to analyze the performance of your crowdfunding marketing… Why Use Google Analytics? If you want to multiply pledges... Continue Reading
