The landscape of Deep Work is pretty unknown. What is it? How does it work? Does everyone use it? It seems to be a department that not a lot of people take the time to understand or really even know about. Basically, in a nutshell, Deep Work is the ability to focus without distraction on a c... Continue Reading
You’ve just launched the best crowdfunding project ever on Kickstarter. And within what seems like minutes, you receive dozens of messages from marketing agencies and individuals who make pitches to you about promoting your product. Often, our clients are overwhelmed by so much attention. Th... Continue Reading
In my previous blog entry, I addressed a myth that some creators may unconsciously adopt that marketing can somehow magically transform their figurative sow’s ear into a figurative silk purse. It can never actually do that—and, so, WHAT you’re selling will always be more important than HOW you se... Continue Reading
At Funded Today, we not only believe in marketing, but we rely upon it.We’ve seen it turn five-figure campaigns into six-figure ones, and sometimes help formerly-failing projects to far surpass their goals. Sometimes, all that a struggling project needs is to reach out to just the right audience ... Continue Reading
Here are some thoughts about the Edsel, failure, success, and crowdfunding, which some entrepreneurs will hopefully find helpful along their respective paths to success.If at First You Don’t Succeed…We’ll never succeed if we never try.Trying hopefully results in success but, since nobody’s perfec... Continue Reading
Here’s a presentation I gave at Utah Crowdfunding Summit. I think that it’s the best presentation that I’ve ever given (yet). It explains seven factors that are crucial in crowdfunding success, provides tips about how to do well at each of them, and also presents examples to illustrate these prin... Continue Reading
So you have the next million dollar idea, now what? Among the many paths to making your dream a reality you are sure to consider crowdfunding as a key avenue to raising the funds necessary to bring your product from idea to production. We are sure you have been busy studying the ... Continue Reading
A Kickstarter video without a good outline is like a body with a bunch of broken bones. It’s still a body, but it won’t get you anywhere.There have been countless campaigns on Kickstarter that have had amazing footage, yet the campaign failed. Why? They didn’t have the “bones” of the Kicksta... Continue Reading
Kickstarter tells us, “Videos are not required to launch, but projects that have compelling videos tend to succeed at a much higher rate.”This advice comes straight from Kickstarter and many still wonder if you really need a Kickstarter video to have a successful campaign.Right now, the... Continue Reading
As of now, the Kickstarter success rate is only 35%.Most of those campaigns will raise less than $10,000!Why is this the case?A failed campaign generally means that you are missing one of the 7 P’s of Crowdfunding Success. While any one of these P’s can tip the scale and wreck a ca... Continue Reading
