Learn the exact strategies we've used to raise millions of dollars on Kickstarter.

What Kinds Of Projects Is Kickstarter Most Effective At Funding? Why?

What types of projects raise the most money on Kickstarter? 

It’s a great question, and here are a few ways we at Funded Today analyze what’s most effective. 

By Category 

In terms of the Kickstarter categories, the top 4 categories with the most pledges as of Nov 2015 are: 

Games – $423 million 
Technology – $371 million 
Design – $361 million 
Film & Video – $305 million 

You can see the up-to-date figures here: https://www.kickstarter.com/help/stats 

If you’re thinking about creating a product to launch on Kickstarter so you can raise money, those are the top 4 categories I would consider.

By Individual Projects

Another way to look at what kinds of projects raise the most money on Kickstarter is by browsing the projects. You can do that here: https://www.kickstarter.com/discover

You can filter projects by category, amount raised, key word(s), and a handful of other useful criteria.

Browsing individual projects enables you to see what has raised a lot on Kickstarter. And what hasn’t.

For example, if you wanted to launch a new sock line, or luggage company, or wallet, you could see historically how much those types of projects have raised on Kickstarter.

By The Funded Today Marketing Success Formula

At Funded Today we have a simple formula that describes many successful Kickstarter projects.

That formula is: “Ubiquity + Tech = A Great Kickstarter”

Ubiquity simply means the item has widespread use; it’s not super niche. Tech means tech.

Here are a few examples to illustrate:

  • Watch + Tech = Pebble Time ($20 million raised)
  • Cooler + Tech = Coolest Cooler ($13 million raised)
  • Luggage + Tech = Trunkster ($1.4 million raised)
  • Meat Thermometer + Tech = Meater ($1.2 million raised)
  • Wallet + Tech = Woolet ($332 thousand raised)

If you can find a consumer product that has widespread use, and make it smart, it has potential to raise a lot of money on Kickstarter.

Why Are These Kinds of Projects Effective On Kickstarter?

These types of projects are effective on Kickstarter mainly because of the demographic and psychographic makeup of the Kickstarter community.

It’s simply a matter of the type of consumer on Kickstarter.

People on Kickstarter are early adopters. They like new and cutting edge products. They’re into games, tech, and film.

Create an innovative & high quality game, tech product, or piece of art, and you will be tapping into the type of product that is most effective on Kickstarter.