Did you know that besides having a great product, the number one factor that can make or break your campaign is your video?
Yes, there are a lot of tips and tricks you can use to improve the likelihood of your crowdfunding success. Still, a captivating video is the most powerful element. Here are some crowdfunding video tips to make your video great.
Writing the perfect script for your crowdfunding video is easier said than done. This is your sales pitch, so take your time thinking about how to get the attention of potential backers. A lot of Kickstarter and Indiegogo video creators just explain what the product is and forget to ask for the sale. Simply talking about your product and campaign isn't asking for the sale. Your goal should be to get backers to say, "Yes, I need that!" and then back your project. This will take time, so make sure you give yourself plenty of time to perfect it.
For more information on writing a persuasive crowdfunding video script, check out our latest blog post: 3 Key Elements for a Great Kickstarter Video Script.
Sound, clear footage, location, and lighting are all elements needed to add a professional touch to your crowdfunding video. Your phone by itself is not good enough. The sound picked up by your cell phone is probably going to sound hollow and distant. Though technology advancements have increased the image and sound quality on cell phones, a professional camera with an adequate microphone is always better. If you don't have the budget or access to a professional camera, make sure your device is stable, and the video and footage is clear.
You will also want to pick a location that is clean and appealing, with good lighting. It is amazing what good lighting can do for your crowdfunding video. If you do not want to invest in the tools needed to add this professional touch, just to have them sit around your office when filming is over, Funded Today has got you covered. The creative team at Funded Today is already equipped with all the essential tools as well as the know-how.
This may sound obvious, but sometimes creators forget to show potential customers how the product will benefit a real human being. It builds credibility for your product and will show your backers applications in which it can be used. A visual demonstration is great education. If you only have a prototype, that is fine. The more it looks and functions like the final product, the better. Also, hire attractive actors to demonstrate your product in the video, and make sure they look happy to be using your product.
A good length for a Kickstarter or Indiegogo video is 2-3 minutes. Don't put in extra fluff just to make your video longer, but if you need more time for your sales pitch, go ahead and take it. Avoid making your crowdfunding video so short that potential backers aren't convinced they need your product, and on the flip side you don't want your video to go on so long that viewers lose interest.
There is not a set time limit that will work for every crowdfunding campaign, but most campaigns on Kickstarter and Indiegogo can fit in that 2-3 minute time frame. This can get a little tricky to figure out on your own, so if you would rather not worry about it, Funded Today can help you determine the necessary length.
Event if you are a pro at making crowdfunding videos, never underestimate the power of collaboration. There are plenty of great sources out there and plenty of talented individuals or a team who can help you create something special .
For best results, look for a company who specializes in Kickstarter and Indiegogo videos. Why? A TV commercial is a different video breed than a YouTube commercial. A YouTube commercial is going to be different than a Movie Trailer. The important fact to grasp here is that different platforms are going to have video creators that specialize in their own niche.
Funded Today, for example, understands Kickstarter and Indiegogo videos better than anyone else because we've worked on more campaigns than any other company in the industry. Funded Today has raised over $129,000,000 altogether for thousands of clients, so who would be better to partner with on your campaign?
The creative team at Funded Today is full of experts. We'll add that professional touch. We'll make you a video that sells. Of course, great videos can't sell bad products, but we can help you pivot there as well. Whatever your crowdfunding needs, Funded Today can help.