I’ve seen many successful viral content marketing strategies for product launches over the years, whether it be a cool new invention, a funny product, or a new service offered. They have all generated a huge amount of exposure around the world from some form of viral marketing. Today... Continue Reading
Did you know a goldfish can grow up to 12 inches or more, if in a pond. But when in a fish tank, it stays only a few inches! It's because it doesn't have the need to grow when in a fish tank. I recently watched this Tedx Talk. It was a great talk: Why comfort will ruin your life by Bil... Continue Reading
Now that I’ve blogged about both the power of product and the power of promotion, I figured that it was only fitting to add a few words about the power of presentation in order to cover everything sufficiently. These three broad categories of factors are crucial to the success (or fai... Continue Reading
Who's Indiegogo's #1 Marketing & Video Agency? If you are curious who Indiegogo's top marketing and video agency is, the answer is Funded Today. Funded Today is in fact Indiegogo's best marketing and video company. Funded Today has sent more traffic, and generat... Continue Reading
You’re a creator. You’ve examined your ideas, invested your time and pieces of your soul, and now you have a creation that is ready for crowdfunding. As a creator, you no doubt have ideas about how to market your crowdfunding campaign. After all, this is your baby, your dream, and mos... Continue Reading
We just updated our analysis of the Kickstarter vs Indiegogo stats for 2018. (If you want to immediately dive into the Kickstarter vs Indiegogo Stats for 2018, you can view the spreadsheet and data here.) In deciding between Kickstarter vs Indiegogo, the answer is 100% Kickstarter. Kickstar... Continue Reading
Little kids. No matter how much you like them, there is only a rather small chance that you currently have any right at this moment. Which means, in turn, that you are probably quite unlikely to back a Kickstarter campaign for a product specifically made for little kids. Or so one might ... Continue Reading
The landscape of Deep Work is pretty unknown. What is it? How does it work? Does everyone use it? It seems to be a department that not a lot of people take the time to understand or really even know about. Basically, in a nutshell, Deep Work is the ability to focus without distraction on... Continue Reading
You’ve just launched the best crowdfunding project ever on Kickstarter. And within what seems like minutes, you receive dozens of messages from marketing agencies and individuals who make pitches to you about promoting your product. Often, our clients are overwhelmed by so much att... Continue Reading
In my previous blog entry, I addressed a myth that some creators may unconsciously adopt that marketing can somehow magically transform their figurative sow’s ear into a figurative silk purse. It can never actually do that—and, so, WHAT you’re selling will always be more importa... Continue Reading
