08: Crowdfunding Presentation: Video Production
In this episode, for one final time, we’re rounding out our presentation series and focusing on your crowdfunding video. Ever wondered how to make the perfect video that also converts? Want to know the best ways to use video to tell the story of your product to build your own raving fans? Boy, do we have a good one for you today, then!
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1. The most important part of campaign videography is good scriptwriting, which can start when you honestly compose your true story, practice sharing your story with others, and obtain as much honest feedback about your story as possible in order to perfect it—and, by perfecting it before filming it, you can avoid expensive revisions.
2. The purpose of a campaign video is to initially hook viewers, then tell them an engaging true story (without distractions) within 1-2 minutes that elicits emotion through conflicts that are ultimately resolved by the product being offered, also introduce the creator if possible, and finally present a strong call-to-action that motivates viewers to pledge.
3. Effective presentation (especially through campaign videography) is even more important than effective promotion, because bringing traffic to a campaign page is pointless if that traffic doesn’t convert readily into pledgers.
[00:51] Zach introduces Funded Today’s Director of Video Production, Devan Butler, who has served over 100 Kickstarter campaigns (and counting).
[01:35] Zach and Devan explain that your campaign video engages with your potential backers, helps them to envision themselves using your product, familiarizes them with your product and your story and yourself, and elicits emotion in them that motivates them to want to back your project.
[03:09] Devan adds that problems like shaky camerawork or poor sound quality can distract people from what’s being shown to them, which reduces conversion rates.
[03:59] Devan asserts that scriptwriting is the most important part of campaign video production, and that a good script should engage people for 1-2 minutes by telling some sort of story, while Zach notes the importance of having a good true story to tell.
[06:22] Thomas emphasizes the importance of emotion in decision-making, including sales.
[07:54] Devan explains that one way to elicit emotion is through highlighting conflict, which can then be directed through a strong call-to-action into pledges.
[09:02] Zach and Devan discuss how people naturally want high quality for low cost, but that obtaining iPhone quality at an iPhone price is unrealistic, and that it’s helpful to candidly discuss the tradeoffs of quality versus price.
[12:00] Devan reiterates the importance of eradicating distractions and focusing on telling a story that elicits emotion through conflicts that are resolved by the product, which emotions are directed toward backing the product.
[12:28] Zach reviews the case study of SHOTBOX 2.0, which illustrates the importance of effective presentation, which is even more important than promotion.
[14:01] Devan notes that a lack of effective storytelling is the most frequent problem that he’s observed with clients’ campaign videos that he didn’t produce.
[14:33] Zach and Devan discuss how a campaign video needs to start strongly in its first 5-10 seconds to hook viewers and then present its featured product well.
[16:14] Zach urges crowdfunding campaigners to make presentation a high priority in their budgeting.
[17:00] Devan and Thomas and Zach encourage do-it-yourself campaigners to compose their story, share that story with others, and obtain as much honest feedback as possible about it.
[19:24] Devan stresses that a campaign video should normally remain under 2 minutes long (unless it’s unusually engaging) or else it risks losing too much of its audience before it calls them to action, and that this constraint may require you to relegate less-important product details to your page.
[20:47] Zach relates this principle to “elevator pitches” taught in business school.
[21:12] Devan and Zach recommend that low-budget creators leverage their networks of personal contacts to find people with experience in videography.
[22:47] Thomas and Devan reiterate that high-quality videography is not as vital to your success as persuasive scriptwriting, and Zach notes that those who perfect their scripts before they start filming can avoid wasting money on last-minute revisions.
[23:45] Devan urges campaigners to use a skilled video editor who knows how to avoid wasting either time or space, and notes that there are many websites that offer cheap background music.
[25:10] Devan notes that campaigners who produce their own videos can spend weeks doing so, which diverts their valuable time away from other important tasks, in which case they might use their resources more effectively by hiring professional videographers.
[25:39] Zach and Devan overview how listeners can hire Funded Today’s video-production services.
[26:36] Zach and Devan engage in some rapid Q&A that covers FAQs about campaign videography, revealing that a good video costs at least $15,000 and can require a month to produce, lasts under 2 minutes, and normally shows not only the product but also those who created it.
[28:08] Zach and Devan stress that producing a campaign video could be a campaigner’s single most important task in preparing a crowdfunding campaign.
[29:21] Zach and Thomas present this episode’s Projects of the Week.
Zach Smith: (00:00) Funded Today Nation welcome back to the Funded Today podcast. On today’s episode for one final time were rounding out our “Presentation “P” Series” and focusing on your Crowdfunding video. Ever wondered how to make the perfect video that also converts, want to know the best ways to use video to tell the story of your product to build your own raving fans, boy do we have a good one for you today then.
Announcer: (00:22) The Funded Today Podcast is hosted by World-Renowned Entrepreneurs and Business Experts Thomas Alvord: and Zach Smith. To get a help with your next big business idea or to take your business to the next level go to fundedtoday.com
Zach Smith: (00:38) Welcome back I am Zach Smith.
Thomas Alvord: (00:41) And, I’m Thomas Alvord.
Zach Smith: (00:42) And in our last episode we talked about the Design a Kickstarter page that converts. That is the first episode in our two part miniseries on the “Presentation P” from our “7-Ps” for Crowdfunding success. Now in today’s episode we’ve got something special for you, we’re going to wrap up our “Presentation P” lineup and get the nitty-gritty details and secrets surrounding the best Kickstarter videos and what makes them convert, and to do the we’ve got a very special guest The Executive of Video at Funded Today Mr. Devan Butler. Devan has worked on over 100 Kickstarter campaigns this past year, overseeing $2.5 million in funding, Devan how the heck you’re doing today.
Devan Butler: (01:20) I’m doing pretty good guys. How you’re doing?
Zach Smith: (01:22) We’re doing really well, excited to have you on here this is probably one of the most important things and that’s why we saved it for the very last for our “Presentation P Series” Devan. Tell us why video is so important?
Devan Butler: (01:32) Well here is a thing, without a Kickstarter video your backers will really have a hard time envisioning themselves using your product. The purpose of the video is to get people to be familiar with your story, with your product with you at times if you’re in the video right if you’re doing founder statements or things like that, and that really can bump it up for people who want to back your project.
Zach Smith: (01:56) Yes and this is like different than a retail environment you’re talking about something that doesn’t even exist yet and these people can’t feel or touch it, and so your video really has to resonate with people so that they can understand what they’re even potentially backing or purchasing right.
Devan Butler: (02:11) Exactly yes so Crowdfunding platforms like Kickstarter an Indiegogo is really a unique space because how many times do creators of a product have the opportunity to reach out to potential backers, and they will listen to it for one minute, two minutes like it’s just known people watch these videos it’s kind of never, it's kind of a new thing where you have the opportunity to reach your backers the people that will want to buy your product and they’ll pay attention throughout the whole thing if you do your video right.
Zach Smith: (02:45) That makes sense, so you are saying that you go by better presentation equals better conversion give me a little bit more detail what that means?
Devan Butler: (02:51) Absolutely the purpose of your video is to present your product in a way that people will see themselves using it to want to see it and evoke an emotion in them to where they’ll take action right, they’ll hit the back button and they’ll back your campaign. We need to get out all the distractions of your videos, there’s things like bad audio or shaky camera when it’s not supposed to be shaky or just kind of visually making your product look bad people aren’t going to want to back it, and vice versa if everything that’s good and there’s no distractions people can focus on the product what’s being shown and that will convert in two better conversion.
Zach Smith: (03:30) Yes that makes a lot of sense. Let’s go back just a little bit what about a video script because before you even begin to write a video and we talked about this quite a bit with Page Design the story of your video, the story of your product how your bringing this to life? What do you recommend I mean if you could have just two or three tips for making the right script before you even whip out the camera to film, what do you do there?
Devan Butler: (03:56) In my opinion this is the most important part of the entire process what we’re doing before we even lift up a camera. We need to make sure that your message is done in a way that can be engaging for one minute, two minutes and if you notice that really good videos or videos that you watch on Kickstarter or Indiegogo that you think are really good they do these things, so keep that in mind while you’re watching videos that you write. One there is a story it’s either the story of the product, the story of how the founders got here there’s some sort of story that evokes emotion to the viewer to the backer.
Zach Smith: (04:36) Is there any campaign you’ve seen on Kickstarter or Indiegogo or one that you’ve worked with where you really felt they know that emotional element?
Devan Butler: (04:42) Honestly the one that’s coming to my mind and setting this is your product of the week or last week it was “PurTrek”, I felt like he did a really good job at showing how he came up with the idea of this hiking pole that’s also a water filter go and check that out he really kind of showed that through his personal experience, through his backpacking with kids with boy scouts and things like that that he just was looking for a better way to do it, and I believed it that I believe that his story was like he was really looking for a way to you know carry less equipment I thought he did a really good job of doing that, he did a lot of talking to cameras. On some videos creators will talk directly to the camera and tell their story that’s not necessary for all videos you don’t have to do that to create emotion but he did and I think he did a really good job showing why he created his product.
Thomas Alvord: (05:33) I really love the Devan actually in fact in some of my speaking around the world I used to say “Tell a Story”, but after I’d given that presentation three or four times I changed it to have a story and there’s a subtle difference there, if you’re just telling a story maybe you can trick some people but if it isn’t real if you don’t actually have that story I think deep down you’re not going to hit that emotional element it makes people resonate with getting behind a creator and helping bring a new idea to life, so I think that’s very powerful I felt the same way with PurTrek I love the plug because those guys were practicing Triple F and they just barely launched today, so it’s exciting I’m going to be following along with that progress over the next 24 to 48 hours personally because I just really want to see that one succeed, I think everybody at Funded Today is really gotten behind that, so awesome thanks for sharing.
Zach Smith: (06:20) Speaking about emotion Devan and maybe you’re going to get to this a little later really at the heart of anything - it’s actually one of my favorite things to study because we don’t realize how emotional we are not in a like that we flip out but really it’s emotion that causes us to decide how we vote or to decide how we settle some negotiation or something right it's very subtle right, it’s very nuanced I think a lot of people who might give a stab at it might go for it it’s harder and I think it might even take decades for somebody to learn, to have this image or this sound or whatever it might be in the video to evoke those emotions if you’re watching another video to learn from it there’s the stuff you see but then there’s other stuff but unless you know what you’re looking for you probably are going to completely miss it, you were actually telling me just last week about a video there was some stuff I was like oh man oh yeah I didn’t even see that, could you share a little bit about what you what your thought process is? How do you look at a video you’re going to create what are some things you might think of including to evoke the emotions you’re after? Or and how do you decide what emotions you’re trying to evoke?
Devan Butler: (07:50) One thing that makes a good story and makes good marketing and things like that is creating conflict. When you’re trying to evoke emotion you have to talk about something to get emotional about, the greater the conflict the greater the emotion, with PurTrek we’re using that as an example still his conflict the basic conflict was he just wanted to have a simpler way to go backpacking, but I think the bigger conflict of his as he wanted to have a better time with his family like he wanted a more enjoyable experience with his family and so this this small conflict of just carrying too much stuff or having a heavy backpack it is a conflict and is very real is a very practical conflict but the next step conflict is he wants to have more enjoyable experience in nature with his family, and that’s what really connects when you take that conflict to the next level that’s when the emotion gets in there that’s when people really believe what you’re saying and then you just need to take it to the next level and get that emotion to back your campaign right with a strong colder action at the end.
Zach Smith: (09:00) I like that I really do I think that is exactly how you go about it. Now Devan just wrapping up your first topic I know you talk about a lot of clients and people they want an iPhone commercial look with a price of an iPhone, what do you mean by that?
Devan Butler: (09:15) Yes so that’s kind of sun we say we’ve we work with a lot of clients all types of budgets everyone wants the same thing. A lot of people you give us examples of commercials they like that they want us to emulate and I think the most used commercial are the iPhone Commercials right, they’re like I want to look like the iPhone Commercials this is – will Apple spent millions of dollars making that commercial and you know we’d love to make that commercial too is just there’s always a price to the value that can be brought they completely understand where creators are coming from, they are trying to raise money to create businesses and companies and they may not have a lot of this money on the front end and maybe they don’t see the vision maybe they don’t understand how quoting that money into something like marketing your video or your page can convert into more money in the back end, and so it’s hard for them to maybe raise their budget or really get the vision. Something that we like to do here at Funded Today is we will like to talk to the creators beforehand and give them a personalized bid for what they want to do and give them realistic bids as well, if their budgets are low we’ll work with you but these are the things that we can do and we’re going to do a great job.
Zach Smith: (10:28) I hear that all the time I know exactly where you are coming from I want the BauBax travel jacket. BauBax spent $50,000 to $80,000 bucks on his video for the first one and I think he spent another $50,000 to $60,000 for BauBax 2.0. The first one raised around $9 or $10 million on Kickstarter and then a couple more in Indiegogo InDemand and the second one is about $3 million on Kickstarter. So we like to say your Kickstarter video can only raise what you give it the power to raise if you want to raise a lot of money you’ve probably should put a little bit of money into your video and you don’t need to put fifty, sixty grand but if you want to raise millions you actually might need to, but I mean $10,000 is probably pretty good starting figure, $20,000 would get you a video that you’d be proud of an pretty day and nights right Devan.
Devan Butler: (11:13) Yes we’ve done great videos in that price range and like I said we know that every video is going to be different, every product is different, every story is different, every creator is different and that’s why it’s really important to have a real conversation about video what we can do for what price. We’ve worked with hundreds of pages and videos there is no one that loves their product more than the creator. One thing I also note is most creators don’t have the background in video production or anything like that so it’s really fun to be able to work with some people that are so passionate about a product and bring our expertise and passion for what we do and combine it to make something great. I’m sure everyone seen some videos where you can kind of tell it you know that wasn’t done very well or oh the audio is bad or think these are all distractions, you want to take all the distractions away from your message and your message is here is our products here is a problem we’re solving right, here is the conflict, evoke emotion here is our product, here is our solution to the conflicts to the problem, this is what we want you to do, you know we want you to back the campaign right, that’s the basic kind of formula feel the emotion understand the products and then back it.
Zach Smith: (12:27) You’re hitting on that “7-P” the “Presentation P” brilliantly I think the example that comes most readily to my mind and I’m sure Thomas can attest to this as well, is “Aaron Johnson” and his ShotBox 20.0 that guy had an amazing product, and an amazing price point for that product, he had an amazing team of people around him, he checked off all six of the seven “P” except for his Presentation P - you heard Funded Today. So what did we do we looked at his product we looked at his product, we looked at all the other 7-Ps everything was great Thomas dove in did some analysis and in exactly you said he noticed all of those little distractions all of the little issues with the presentation on the page in the video and we cleaned them up and re-launched and that’s a very successful company now today. And as I said in a previous episode presentation even trumps your marketing so if your presentation is bad even the best market in the world doesn’t going to make it work and that’s why we spent two episodes focusing just on “Presentation” because we know how important this is, and Devan talk about that for a sec, a lot of creators do you mind if they give a stab at it first and say hey here is where we go, this didn’t work and we didn’t raise any money fix it, or would you rather start fresh or can you do a little bit of both.
Devan Butler: (13:41) We do both one or two people will come to us a month and say hey this is a video we try to make it ourselves it’s not connecting with people can you do something about it? The biggest problems I find with these type of videos that people try to do is they just didn’t have that storytelling background to where they presented their product in a most effective way. Sometimes the footage is actually really good, sometimes the audio is great and sometimes a story is good but it’s not put together in that right package the majority of the time the audio is not very good though and the quality is not very good, but even on the ones they do it it's putting together in the right package, hitting the right points at the right time to make the video engaging to make people act.
Thomas Alvord: (14:30) Well I think that’s a perfect segue way Devan into the next topic that I want to kind of discuss a little bit with you and that’s what goes into the video I know we’ve talked about all these little points a little bit throughout this episode but what is the formula? What is the do this, do that, check this, check that here’s how to make the perfect video?
Devan Butler: (14:49) The first thing that we need to be aware of is that first ten seconds of time watching the video that’s a golden time if we don’t connect with our audience in the first ten seconds even the first five seconds they’re not going to watch the video so we need to start off strong, you need to have a good opening pitch really have that conflict that or show the product something that makes people interested to watch without.
Zach Smith: (15:14) This is a curious based-world we live in if you don’t attract attention, you lose attention just as quickly as they clicked over to your page from a good ad.
Devan Butler: (15:22) The next thing is show their product well, show what it does have good images of it this is where you really want to use a high quality camera you really want to have people that know how to do the lighting that know how to show product video and really show or well show how it works show the ins and outs make it look glamorous make it look great that’s very important because if you have a great story but your product looks bad that’s another one of those distractions that’s not going to lead me to the end to supporting your campaign.
Thomas Alvord: (15:57) Now here is a question for you Devan what would you recommend to somebody who says hey I’m honest shoestring budget I’ve spent everything on R&D or manufacturing I literally don’t have any budget I got to do it myself what would you recommend to them?
Zach Smith: (16:12) One sec before Devan answers that please don’t get yourself in that position Thomas is exactly right and it’s a great question to ask but don’t get yourself into that position, that’s the power of Kickstarter, that’s the power of validating you don’t need to put in nearly as much money to do the prototyping and the manufacturing and all of that as you do to tell the story of your product to bring it to life because there is a chance that as good of a story as you tell as a good of an idea you have nobody wants it, whether it’s because nobody wants it strictly because they don’t like it or because the timing isn’t right, so don’t put yourself in that position but if you are in a position Devan what do you do?
Devan Butler: (17:00) I get it we got a lot of creators come to us they wanted to use us but they just were afraid to either spend the money or they just they couldn’t see the vision they just wanted to kind of do everything themselves, so the first thing I would say is get your story down, write your video down, write what it is and then read it to people share with people hey does this video well does this seem cool, does this make sense. Get people’s feedback as much feedback as you can from everyone that you can even people you don’t know hey do you have two minutes I’m trying to create a Kickstarter video can I tell you what I’m doing, like get honest feedback from people.
Zach Smith: (17:35) And, what I love about them and I’ve heard other people advise the same thing which is this before you go create a webpage create a video whatever you’re doing go talk face-to-face with people and see what are the common objections people have, what are questions people have what do people like about it where do they say oh I could use it in yeah I would love it because I could use it here right, and you basically get your page down because you’re actually having a dialogue with people and then once you know the product well you can then put it into a video form whether you have a high budget to do that or whether it’s on a shoestring budget but you need to get into the mind of the consumer and unless you have those discussions, unless you have the sales pitches so to speak right you’re never going to get that information, and so I love what you’re saying Devan. It’s the validation aspect of the “Triple F” that we talk about they might not to back your product but they’re going to say here’s what I do instead or here’s what I do differently, and to prove we practice what we preach.
Thomas and I are writing a book right now it’s the book on the story of Funded Today and a lot of the stuff we talk about in these podcasts, and last week Thomas and I put in several hours of doing exactly what Devan thought to tell the right story and we’re doing this for all the stories that we have at Funded Today and then what did we do, we brought it to all the team at Funded Today on our Friday training call, and we asked them for feedback and we read it to them we got some input and it’s so powerful that’s so important to do, and we’re not even talking about spending any money here that’s what’s great what Devan just described, you are typing you are writing, and you are conversing with your friends and family in your network to try to get some ideas to get that story dialed in before you ever even pick up a camera. What next Devan?
Devan Butler: (19:21) Once you get your story down your script down you’ve run up by as many people as you can and you’re like this is it, this is what my video is going to be, you need to keep in mind the time of this video tube, you want to keep it as short and sweet as you can any video over two minutes it better be pretty engaging because at the end of your video is your called action so if you’re losing people’s interest at one minute, one minute and a half and they don’t get to that colder action part that’s a problem.
Zach Smith: (19:49) The ADD comes into play again you’ve got to get him – you got to hook him in the first five to ten seconds and then you better have kept him hooked throughout the video because their attention spans waning after two.
Devan Butler: (19:56) Yeah so once you get your video down I promise you it’s too long, cut it in half, cut it in two-thirds.
Zach Smith: (20:03) I think we shares this same before if I would have had more time I would have used less words, I would have said it shorter, I would have said it better something like that right.
Devan Butler: (20:11) Now keep in mind you as a creator are going to not want to leave out any little tiny detail, you’re going to want to have your product and all the features and thing that but here’s a thing some details of your product are better shown on the page if there’s little tiny details that’s not very important to your product list that on your page, save video time, save space, save audience’s time so that they can get to that call to action, right just keep that in mind does this have to be in the video or couldn’t this be on the page if it doesn’t have to be in the video take it out and put it in the page.
Zach Smith: (20:46) Link back to business one-on-one what are they always teach you? Whether you’re trying to get a job yourself or whether you’re trying to pitch your new idea they call an elevator pitch and they say give me your 30 second elevator pitch that’s essentially what you want to be doing in your video what is your unique selling proposition that solves a personal problem from a story in your life and why does it matter to me and get that set as quickly as you can. Once you’ve run your script by people want to cut it down, and then cut it down some more and then differentiated what you can put needs to be in the video, and what can be on the page and you’re finally ready to pick up a camera I would recommend finding someone who knows how to use a camera, who - you can rent a camera any friend you have, any favor you can call try not to do this yourself if you have no background in this.
Zach Smith: (21:31) Facebook post hey who want my friends that have media experience? Who is a good videographer? Who can help me, I’ve got everything done guys this isn’t going to take you very much time, I’ve got the script, the storyboard the story everything is right here ready to go who can come help me for a couple hours and by the way if you help me I’ll buy you dinner that kind of pitch something like that yes.
Devan Butler: (21:53) Absolutely call all the favors and even if you let’s say you didn’t want to spend money to hire a full creative service put money into this if you can hire someone most film crew members have a day rate make sure they’re comfortable to write things like that make sure that you’re paying them right that’s really important or else you know you want them to be happy, so they do a good work, but definitely get someone that knows how to handle cameras personally with the best camera that you can find owe them a favor offer to paint their house mow their lawn whatever and have the use their skills and talents to film your product, to film your script and that’s the same with people that know how to set a stage.
Zach Smith: (22:28) Sound.
Devan Butler: (22:30) Sound exactly if there’s dialogue in there you definitely can’t just record it on your camera you’re going to need a separate recording device, find the best locations you have call on all the favors you can.
Zach Smith: (22:37) Everybody has a network leverage that network.
Thomas Alvord: (22:41) And let me share one more thing though even though you’ve already said this because you’re highlighting hey be like get the best camera crew camera equipment etcetera again though the script is still going to be the most important, so again don’t lose sight of that right it’s the script and the story and the words you’re using and then and then the camera is just going to bring that to life right but if you don’t have a good script and you just have a great camera could you still have a good video what’s your thoughts Devan?
Devan Butler: (23:07) I don’t think so you can have a good-looking video for sure you can have great product shots for sure and if your products great you know maybe that will work, but just like you said, just like Zack said I’m going to say it again really put that time and beginning put that script together and get your feedback cut it down get more feedback just that’s - that’s where you want to put your time and then call in all favors to get it shot.
Zach Smith: (23:30) Devan the script saves you money too because if it’s all written and ready to go it makes everybody else’s job a lot easier when it comes to filming right?
Devan Butler: (23:37) Yeah you’ll know exactly what you want where you need to be so you can break every little detail down once you get the film shot you’re going to need to put it together, now this is another thing where, I would highly encourage you to get someone who knows how to edit, to put it together if you don’t have any experience it’s just such an art with timing, angles, everything like that you can always tell a difference in a video with someone who knows how to edit and someone who doesn’t know to edit, someone who doesn’t know what to edit or put it together there’s usually a lot of wasted space there’s usually a lot of wasted time, usually if someone who doesn’t know to edit that two minute video could have really been a minute and ten seconds, again had the same message in but more impactful.
Zach Smith: (24:21) So don’t hire me to edit your video, I’m about the most wordy person ever so I would imagine that wordiness will transcend into video editing as well.
Devan Butler: (24:28) Yeah and then you’re going to need music as well, there are a lot of music sites where you could license music on the cheap for around you know $50, $100 bucks and then if you have a voiceover and you don’t have the best voice there are some voice over people on Fiverr that you can check out to find their rates and things like that or you probably have a friend that you’re like oh man that guy could be on the radio maybe see if he can record some lines for you again this is going to be what you’re not going to want to do this on a camera microphone or on your phone, you’re going want to do this on a nicer microphone a separate recording device, if you are 100% that you want to put the time in and do it yourself that is what I would recommend doing, but if you think about it here’s the funny thing if you did all the things I just told you just spent weeks of your own time on this video how much is your time worth, that’s time you couldn’t focus on your products focused on what you’ve created focused on other things you focused on the video that’s kind of where the value of hiring company like Funded Today our video department comes it's because we take that all away from you.
Zach Smith: (25:33) Yes let’s talk about that for a second Devan before we get into the final topic how can - I mean every single video we’ve ever done at Funded Today of course we’ve worked directly with you and your team just because it makes tons of sense out how does somebody hire you? What does that process look like give me a minute or two on what that is like and where people can go and how they can hire you because I think after just listening to you in this episode lot of people are going to be very interested in seeing what they can do to work with you and your team.
Devan Butler: (26:00) Well the first thing I’d say is go to our website www.funded.today.com message us that you are interested in our creative services and that’s the easiest way to get to it you’ll get connected with our client specialist who will set all that up for you, set you up with our team with our directors, our producers and/or myself and we’ll get you all setup, get you your bid, get you your script everything that the plan that you want to do, or if you’re already working with a client specialist just say you’re interested in our video services right.
Zach Smith: (26:29) Okay now I want to do something fun and I don’t think we’ve ever done this before so this is the inaugural podcast I want to have some rapid fire common questions to just kind pick your brain a little bit, to get to get a little bit more insight into a lot of questions that I think we hear a lot and that you’ve probably heard a lot as well, some of these we’ve given answers to but I want them all in one nice location as well, so I’m going to ask him, Thomas will ask him and you’re going to give rapid fire answers. Should you as the creator be in the video?
Devan Butler: (26:57) If you can yes.
Zach Smith: (26:59) Okay, perfect. How long should the video be?
Devan Butler: (27:01) Under two minutes.
Zach Smith: (27:04) Okay how much budget should I put in if I want to raise $100,000 or more for my product for a video.
Devan Butler: (27:11) $15,000 minimum.
Zach Smith: (27:13) Okay how long is it going to take to make a video if I hire you today?
Devan Butler: (27:17) A month after the script is approved.
Zach Smith: (27:19) Okay so 30 days from a script, and how long does it take to write a script generally?
Devan Butler: (27:21) Generally three to five days, some clients then we always send it to the client to review and things like that, some clients take their time to get back to us and that’s what kind of pushes it back, that’s why we set the timeline from when the script is approved and the product is in hand.
Zach Smith: (27:36) Okay so if I hired you at the first of the month I might be launching within the first week or two of the next month if everything was just right on schedule and I didn’t hold anything up as the creator of clam myself that’s alright?
Devan Butler: (27:48) Yes.
Zach Smith: (27:48) Okay.
Devan Butler: (27:50) Yes.
Zach Smith: (27:50) If you have more questions or if you have some ideas or things that you’d like to ask Devan or Thomas or myself about video and design related questions you can comment or email us and we will make sure that we answer every single one of us.
Devan any final words any final commentary anything? How would you sum everything up if you had to do it in a sentence or two?
Devan Butler: (28:13) The video can be the most important thing you do for your Kickstarter Project for you Crowdfunding Project it can be the difference between getting funded and having to re-launch in another month or two put that in perspective, do what’s best for your product and for your campaign and if it’s something that you want us to help you with we’re you know more than happy to help.
Zach Smith: (28:35) Perfect I think that is very well said, it was so good chatting with you and interacting with you and learning a little bit more about video and how it impacts your campaign, I really do think it is probably the most powerful element of our “7–P’s” aside from product and I think we touched on everything you need to know to create a great video and to have a story that creates empathy from your backers that leads to potential pledges and raising a lot of money for next big idea. So Devan thank you so much for being on here I learned a ton I had a lot of fun I really appreciate it thanks again for coming.
Thomas Alvord: (29:20) Okay it is that time again the Funded Today products of the week I love this portion of the show started to become my favorite part because I get to showcase all of the amazing ideas that Funded Today is working with, and today’s is no exception this is a product from my Homestate of Utah it’s called “CrossGrips” have you ever wanted to be able to do pull-ups but you’re afraid to go to the gym. What if you could just use the frame of any single door inside your house that’s exactly what these do, two separate components they basically clamp right in to the top of your doorframe and they hook right in there is different accessories so that you can kind of do TRX related stuff if you wanted to, or just straight do pull-ups. Just like the vise-grip that you would have in like a garage or something to grip something in these grip right to the top of the doorframe and hook right in takes about five seconds to install and five seconds to take them down, they’re great for traveling as well to kind of use in hotel rooms or any other place really cool, really nice there’s only nine days left on this right now but I believe they will be transferring to Indiegogo InDemand so if you miss it on Kickstarter already raised over $100,000 really cool product check them “CrossGrips”.
Thomas Alvord: (30:36) My project of the week is the Shiroi Hana not sure how you pronounce it it’s Japanese, so that’s S-H-I-R-O-I, and it’s a Japanese steel knife set and if you know anything about knifes the Japanese steel is actually it can be amazing, some of the cool features about the knife is there 67 layers of alternating steel so you have this amazing precise cut Shiroi I’m again I’m probably saying it wrong in Japanese but means flower and I have - the knife has like this floral pattern on the outside and they’re basically incredibly amazing chef knives. So if you like cooking or if you don’t want to get into it you should check out these knives a set there is a couple different set but they’re around $200 to $300 per set. So Shiroi Hana Knife on Kickstarter right now.
Zach Smith: (31:39) Beautiful, beautiful knives and by the way “Kuroi Hana” again my Japanese isn’t great K-U-R-O-I again Hana H-A-N-A. Kuroi Hana is the most funded knife in Kickstarter history and Funded Today also work on that campaign. Now Devon you’re going to put on the hot seat here one last time as we like to do with all of our guests on the podcast what’s your product of the week?
Devan Butler: (32:01) Yeah no thanks so actually this is one of my favorite parts of the podcast I knew it was coming I came prepared. My product of the week is “VertiBall” now this is a really cool product it’s kind of like a massage ball that you know those things like lacrosse ball or racquetball ball, ball where you kind of like to get your muscles and massaging your muscles it’s that but it comes on a mount that you can suction cup on a wall so you can really dig into your back, and I love this product it’s amazing I just really like the performance how you could really get the back muscles that for me those are my muscles that I need to get that massage ball and but you can’t do it with your hands you just suction it on to any wall it’s quick release, quick un-release and then you can just massage any sore muscle on your back or your arm or wherever and it’s really cool so that’s my product of the week’s it’s the VertiBall.
Zach Smith: (32:54) Alright well that wraps up our presentation series we hope you enjoyed today special guest Devan Butler, Executive Video Director at Funded Today. Next week we’re going to talk about “Poverty” little bit of a change, little bit of a gearshift here this one is a favorite topic of both Thomas and myself because we are huge in the mindset, we are huge into behavioral socio economics we’re going to talk about what we’ve learned investing hundreds of thousands of dollars in filed ventures. We’re going to talk about the phenomenon of “the more we make the less we give are those less privileged than ourselves. And finally why money is not the most important resource you need in starting a new venture. Kind of paradoxical thinking right or you know explain it to you and I think it’s going to be a huge mind shift for all of you listeners at the Funded Today podcast and remember don’t wait until tomorrow get funded today.
Announcer: (34:01) Funded Today is the worldwide leader and rewards based Crowdfunding on a Kickstarter and Indiegogo. Combined they have raised over $200 million and counting for thousands of new ideas and inventions worldwide, if you’ve got an idea for a new product or invention visit fundedtoday.com to speak with one of their experts.
References and Resources
- Kickstarter: SHOTBOX 2.0
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